페이지 정보작성자 류재욱 작성일20-04-02 14:10 조회4,042회
낼슨에 따르면 코로나 19로 인하여 OTT 이용율이 60% 증가하였음
특히 이용자의 3/4 이상이 OTT 서비스를 추가로 구독 신청.
OTT에 비해 TV 이용율 중가는 5~17% 증가한 것으로 조사되었다.
- Streaming to spike by 60% because of Covid-19 isolation
- Nielsen stats find 60% of TV streaming to spike in the coming days
- Three-fourths of consumers have added additional streaming subscriptions and TV connected devices
According to Nielsen’s Total Audience Report which analysed the total TV (TUT) usage during Hurricane Harvey in August 2017 along with the winter snowstorm in January 2016 across the US, Nielsen found that during Hurricane Harvey a 56% jump in TUT compared with the period before, while total usage was up 40% following the snowstorm.